say it again... [ whispers ] 100 calories... ma'am, hello? ma'am [ male announcer ] progresso. you gotta taste this soup. have you heard for the 408 and 669 area codes? no, what is it? starting october 20, 2012, if you have a 408 or 669 number, you'll need to dial 1 plus the area code plus the phone number for all calls. o.k., but what if i have an 408 number and i'm calling a 408 number? you'll still need to dial 1 plus the area code plus the phone number. so when in doubt, dial it out!